Early breastfeeding success is foundational to longterm health outcomes. Evidence-based, culturally sensitive breastfeeding training, hospital practices, and community-based breastfeeding services are integral to breastfeeding success, especially for our most at-risk Michiganders. MIBFN envisions a maternity landscape that prioritizes breastfeeding and establishes systemic infrastructure to support equitable outcomes.
Get to Know the Campaign
In early 2013, the WK Kellogg Foundation established the term “First Food” as a way to describe and prioritize breast milk and breastfeeding as foundational to long term health. Since then, the First Food Movement has catalyzed a new way of thinking about breastfeeding systems and the approach to advancing equitable health outcomes. To learn more, visit the First Food webpage or watch this video clip.
In the 2015 Landscape Analysis of Michigan mothers and professionals, completed in partnership with the WK Kellogg Foundation, participants in communities across the state named inconsistent messaging as a primary roadblock to breastfeeding success. View the summary here and full report here.
Every two years the Centers for Disease Control and Protection (CDC) invites all hospitals across the country to fill out the Maternity Practices in Infant Nutrition and Care (mPINC) survey, which assesses a hospital’s maternity care practices. As a measure of success, hospitals with higher mPINC scores have better breastfeeding outcomes and these hospitals also achieve many of the steps necessary for Baby-Friendly designation. Check it out here.
Care must be taken to ensure that hospitals in traditionally underserved communities have the systemic infrastructure and funding necessary to implement the evidence-based 10-steps to Baby-Friendly designation. Learn more about Baby-Friendly here.
In support of breastfeeding in the maternity care setting, we advocate for the following:
- All medical providers should receive and provide evidence-based breastfeeding education.
- WIC referrals should be universal.
- All birthing hospitals in Michigan should implement the evidence based practices that are outlined in mPINC and central to Baby-Friendly designation.
- Organizations should train, recruit, and hire diverse, multidisciplinary care teams that reflect the populations they serve.
To view the full policy position, download the position paper here.
To learn more about best practices, view the System’s Changers Guide here.
We need your help! Please share your stories and experiences about breastfeeding and maternity care.
Click here to share your story.
Interested in joining the movement?
- View the Maternity Care tools brochure
- Share the Baby-Friendly is Good for Everyone flyer (English | Spanish | Arabic | Burmese | Japanese)
- Print the Baby-Friendly hospitals in Michigan brochure
- Distribute the “Why WIC for Breastfeeding Families?” handout (English | Spanish | Arabic | Burmese | Japanese)
In an effort to promote consistency of messaging across all communities and partners, Michigan WIC, MIBFN, and Coffective are partnering to provide Coffective Training and Tools to all maternity-care providers.